Business in the App Store

My favorite writing on life in the App Store, with a focus mostly on iOS, but some of it works for Android too. Are you doing business in the App Store? Are you thinking of writing an app for the App store? These essays might help you make wiser business decisions.

• Why Not to Make an iPhone App - a look at the pros and cons of native apps
• A/B Testing for the iOS App Store - one way to perform experiments to improve how your app converts in the App store
• More App Store Ad Experiments: Platform Targeting - revisiting the last experiment and building a model