Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money
Secrets of Power Negotiating, 15th Anniversary Edition: Inside Secrets from a Master Negotiator I suggested this book to a few attendees who run agencies. I found this book to be a really fun read. I have not read it yet, but I've heard Getting to Yes: Negotiating Agreement Without Giving In is quite good as well.
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism Another fascinating book that I suggested to my new MicroConf friends.
Gail Goodman, Constant Contact. How to negotiate the Long, Slow, SaaS Ramp of Death A Business of Software talk that every SaaS business owner needs to hear.
Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values
Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More
The Personal MBA: Master the Art of Business
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Brain Audit: Why Customers Buy (and Why They Don't)
The Call to Action
Finally, Jason Swett shared this list of the top books of 2015 with me.