Monday, April 11, 2016

Recommended Books and Educational Resources from MicroConf 2016

MicroConfers read a lot. This is one of the reasons I've created Passages: to help people maximize their return on their reading investment. Here are some of the books I heard mentioned, or that I mentioned to other attendees.

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money

Secrets of Power Negotiating, 15th Anniversary Edition: Inside Secrets from a Master Negotiator I suggested this book to a few attendees who run agencies. I found this book to be a really fun read. I have not read it yet, but I've heard Getting to Yes: Negotiating Agreement Without Giving In is quite good as well.

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism Another fascinating book that I suggested to my new MicroConf friends.

Gail Goodman, Constant Contact. How to negotiate the Long, Slow, SaaS Ramp of Death A Business of Software talk that every SaaS business owner needs to hear.

Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values

Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More

The Personal MBA: Master the Art of Business

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Kopywriting Kourse

The Brain Audit: Why Customers Buy (and Why They Don't)

The Call to Action

Finally, Jason Swett shared this list of the top books of 2015 with me.

*Moving Average Inc. is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Buying items through this link helps sustain my outrageous reading habit and is much appreciated!

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